Winston Churchill when asked about a particularly difficult
campaign during the Second World War remarked, “Now this is not the end. It is
not even the beginning of the end. But it is, perhaps the end of the
beginning”. So with a little artistic licence, this is how I view my year with
Business in the Community.
The Business Connector programme has grown from humble
beginnings, but with stellar support from Lloyds Banking Group,
Sainsbury’s, Marks & Spencer, Post Office, Greggs, Fujitsu, Waitrose and others, we
are starting to build a national programme which is different than anything
that has ever been attempted before.
The challenge should you choose to accept it, is to get
involved. Giving money and sponsoring people is great so please don’t stop.
What I am asking is for you to think about what else you could give. Your
experience is what sets you apart and how you deploy it is what will make a
difference in the communities in which we live.
From a Lloyds Bank perspective, it has been gratifying to
see so many colleagues asking to help and their knowledge being harnessed to
help in some rather tough situations. One colleague in our Leeds
office approached me and asked how she could get involved. After a brief
discussion about her interests and looking to make the best use of time, we
looked at community organisations local to where she lived. I am really proud
to say that she and her daughter are now working with an older people’s charity
at weekends and from the discussion we have had, I think it is fair to say they
are both getting an awful lot from it. Go on, give it a go!
By Royal Appointment
On the 12 July I attended Business in the Community’s inaugural
“Big Connect”. There were 800 charities, community groups, social enterprises
and companies in one large exhibition centre in London. When I entered, the scale of what was
possible was not immediately apparent so I along with my community guests from Leeds found our table and awaited instructions.
Before too long we were all networking and trying to find
out who was there that could help us with our projects, or were something that
was already operational in one part of the country could help us achieve our
goals.
In between we were visited by BITC’s President, HRH the
Prince of Wales. I do appreciate that he has had a little practice at meeting
people; but to see and hear how engaged he was with the attendees was extremely
refreshing and also helped so many people engaged in their communities
understand the support the Business Connector programme has.
My favourite MP Nick Hurd was also in attendance (not a
political comment, before you ask) and he very kindly agreed to help Sporting
Memories Network with their funding journey. Follow up meetings have been
arranged and my fingers are firmly crossed for positive news.
Finally, after 7 hours we headed for our train back “up
North” and I sat in the carriage and marveled at the 10 people I had taken
down in the morning, many of whom were meeting for the first time talking about
what they had learned and how they could help each other, very powerful.
Measuring success
This isn’t the forum to talk about the monetary value of
connections (though if Lisa Cunningham from BITC is reading, yes I have updated
“Connect”) as I will mention some of the specific projects a little later, but
it is important we have some measures to gauge what works and why. I have
learned so much from fellow Business Connectors and many of those I have worked
along side, all of which I feel will make me more effective in my future career.
So the positives:-
- Strong personal development – you don’t get many 52 week management programmes!
- Opportunity to showcase what the corporate world can bring to the community
- Community engagement – it is all too easy to forget about others when we lead such busy lives.
- You can make a real difference – my wife reflected on how excited I was when we secured some funding for a community paint charity. I think that is because I have seen what can be done by dynamic, driven people who are determined to help others make a difference.
The negatives:-
- The bureaucracy surrounding almost everything we do – Leeds is a big city with a very pro-active council, but we can all get better. One vision, one purpose = positive outcomes for all.
The list is long, but yet distinguished!
This is the part were when you win an award and walk on
stage you try and deliver a witty monologue capturing the journey and those who
have helped you along the way, well I don’t intend to list each and every
person who has helped and supported me (there really are so many) but you do have
my deepest gratitude and respect.
There are though a number of key projects which I am very
proud of and which have the potential to make a huge difference to people’s
lives. In terms of Education the Turnaround Foundation’s backing of the David Young
Community Academy
is amazing and reflects in particular on their MD Chris Clegg. Thanks for your perseverance.
Not forgetting Arcadia
and DHL getting behind the Co-op Academy of Leeds, with both cash and practical
support of the curriculum. Tony Warren from Arcadia is a real find and hopefully with the
work he has commenced with the Federation of Small Businesses, we will
strengthen the enterprise links with other local business people.
The Canal project I have long championed continues apace and
Trevor will make this work. As an aside, if you have not been on a barge before
then I would encourage you to. Somehow you forget about everyday issues and
time! Not only that but we only utilise 5% of the waterways, with our roads so
clogged surely it is time for us to make use of this amazing resource?
In Employment the two apprentices that Arcadia and Lorien Resourcing are going to
take on will make a huge difference to those young people’s lives. I have talked
about destinations before and I know so many of you have agreed with this, it
is worth pushing hard for.
Also and this isn’t being biased but I was very proud that
Lloyds Bank created 48 new jobs at Lovell
Park in Leeds.
More importantly they were full time 35 hour contracts, not as we have read of
late the mercurial and often unhelpful zero hour’s contracts. Sue Wynne and
Alice Winter from Leeds
City council helped in
getting the message out to the most deprived communities, again another example
of working together.
LS14 Trust continues a pace. Nic charging forward and Joanne
making sure it all works! This tiny organisation in Seacroft makes a huge
difference to a number of people’s lives, from Work Clubs, IT training or just
access to a printer, it all matters.
End of the beginning
It may be a little indulgent of me to quote Winston
Churchill at the beginning of this blog, but it really is the right sentiment. My
year is done and now Susan Pollard picks up the mantle, new projects and she will
build out the Connector programme even further.
I have really enjoyed writing the blogs and cannot believe
that so many people have read them. If they have encouraged you to get involved
or helped validate what you are already doing then that alone makes it all the more
worthwhile.
Very best wishes for the future.
Shaun